The ads were given an A-F grade on how effective they were at hitting each of the six primal brain stimuli, then compiled into an average grade. They also solicited subjects’ feedback on the ads, whether they liked them or not or felt compelled to buy. SalesBrain used its software to create a heat map-like image of where and when people were most attentive. The participants were asked to turn their webcam on to allow SalesBrain to record their facial movements as they watched an ad. Christophe Morin, founder and CEO of SalesBrain and lead researcher for the study with Kern, said he worked with 60 test subjects ranging in age from 18-60. The study began before the Super Bowl aired, as companies were rolling out their ads on social media. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into. To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”įor now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.” Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.Īs part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry-the same plates purportedly protect owner privacy with cloud support and encrypted software updates.ĥ Reasons to avoid the digital license plate | Ride Tech From YoutubeĪfter the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. They also have light and dark modes, according to Reviver’s website. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They have several advantages over the classic metal plates as well-as the L.A. In July 2022, Deseret News reported that Colorado might also offer the option. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.Ĭalifornia is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.Ī pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. A two-year agreement for wired plates costs $24.95 per month. Commercial vehicles will pay $275.40 each year for wired plates. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Reviver Auto Current and Future Capabilities From Youtube A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.” The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
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